Wednesday, August 05, 2009

D&D - Follow Up

Less than 24 hours after hitting the PETA blog (& LfD), the power of social media and the interwebs is ably demonstrated by a press release from Petland announcing the closing of the bunny killing store (and the filing of charges against Liz). The story being picked up by Cleveland's News 19 probably didn't hurt either. Actually, although I am very suspicious of pet stores that sell animals, I must commend Petland for a speedy and smart approach to the issue. Avoiding the boiler plate "we take this very seriously" line they acted firmly with no ambiguity.

I don't think this is going to go away for some time but Petland gave themselves a head start on the critics which should be a lesson to other companies who find themselves in similar circumstances.

1 comment:

Maltok 5 said...

Glad to have ya back, LfD.