Monday, April 07, 2008

Hummer Compact Coming?

According to the Dallas Morning News GM's Hummer division is looking to re-invent itself as the smaller, more efficient Hummer. Sales of the preposterous H2 are down over 50% in the last 4 years as obviously the supply of fools prepared to drive one of these is dwindling. Best quote from the article "No one saw all of these changes coming. The segment five years ago was very strong. I don't think anyone could have foreseen all these shifts." Apparently Toyota, must have some kind of clairvoyance on their side?

All in all, inane statements like this sum up all that's wrong with the US auto industry. Is it really that hard to predict that a $60K, 12mpg SUV might not have strong, sustained sales? What are they teaching in MBA classes today anyway?

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